Before Iran Burger underwent its transformative rebranding, I had the privilege of collaborating with the brand during its original identity. My role as a food photographer involved crafting a visual narrative that brought the delicious offerings of Iran Burger to life.
category:
services:
Design
Date:
team:
Designer - Hamed moradi
Description & Defining
In this project, my primary focus was on capturing the essence of their menu—each burger, side dish, and beverage was photographed to evoke a sense of taste and texture. Through meticulous attention to lighting, I aimed to highlight the vibrant colors and intricate details of the food, making each dish appear as appetizing as possible.
The composition of each shot was carefully planned, ensuring that the arrangement of elements created a harmonious and inviting visual experience. By utilizing different angles and perspectives, I sought to tell a story that reflected the brand’s personality, showcasing not just the food but also the experience of enjoying a meal at Iran Burger.
Challenge & Solution
These images were designed to resonate with the audience, drawing them in and igniting their appetite. The photographs not only celebrated the flavors of the menu but also helped establish a strong visual identity for Iran Burger, connecting with customers on a deeper level.
Through this project, I learned the power of food photography in shaping perceptions and enhancing brand identity. Each image serves as a testament to the creativity and passion that went into crafting the unique offerings of Iran Burger before its exciting evolution.
