Psychology of Color – Branding
The Persuasive Power of Color
What is Color Psychology?
Color psychology is the study of how colors influence our perception of the world. Colors have a powerful impact on our emotions, and these emotions play a fundamental role in shaping our behavior as consumers.
Color psychology provides a framework for understanding how and why we interact with the brands in our lives. It is a powerful tool that can be used to design meaningful and memorable brand experiences. Research has shown that color can increase brand recognition by up to 80%.
