For the Crispyland menu photography project—specializing in fried foods with over 30 branches in Iran and one in Dubai —my focus was on highlighting the intricate details of each dish. By utilizing precise lighting and professional setups, I aimed to visually capture the texture and freshness of the food, making each image as appetizing as the real thing. The goal was to evoke a sense of flavor and quality, ensuring that the photography resonates with the audience’s appetite.
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Retouching - Hamed moradi
Description & Defining
In food photography, proper lighting is essential to highlight the texture and true colors of the dish, especially for fried foods where the golden, crispy appearance needs to stand out. The angle of the shot, whether it’s a 45-degree angle or an overhead view, plays a key role in capturing the details and overall appeal of the food. Styling and composition should feel natural yet visually striking, using contrasting colors and textures to make the image more appetizing. Focusing on details like crispiness or the shine of sauces adds realism and a sense of deliciousness that resonates with the viewer. Additionally, simple and neutral backgrounds are often the best choice to keep the focus entirely on the food, ensuring the dish takes center stage without distractions.
This combination of lighting, composition, styling, and attention to detail ensures that each shot effectively conveys the quality and flavor of the dish, making it look as appealing as possible.
Challenge & Solution
In the Crispyland photography project, the focus was on highlighting the crispiness and freshness of the food. Proper lighting, precise angles, and attention to detail were all carefully designed to convey a sense of rich flavor and high quality in the fried dishes, ensuring that customers feel like they are experiencing the real food with every glance.
