Harpag is a brand dedicated to delivering exceptional coffee experiences, importing the finest beans from around the world and expertly roasting them to perfection. With several branches across Iran, Harpag has become synonymous with quality and craftsmanship in every cup. In this product photography project, I aimed to visually capture the rich aromas, textures, and deep flavors that define the Harpag coffee experience. Each image highlights the passion and precision behind Harpag’s roasting process, offering a glimpse into the brand’s commitment to excellence.
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Design
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The Power of Light in Harpag Photography
In the Harpag product photography project, light has been the most crucial element, playing a key role in highlighting the quality and intricate details of the products. Precise lighting not only enhances the texture of coffee beans and roasting equipment but also brings a unique mood to the images that aligns with the brand’s identity.
Each shot is carefully composed to emphasize the product while maintaining visual harmony and aesthetic appeal. This attention to both light and composition ensures that the images are not only technically strong but also deeply impactful, creating a lasting connection with the viewer.
This version highlights the importance of light and composition, demonstrating how these elements contribute to the effectiveness of the final images.
