“Iran Burger” began its journey in 2019, before the COVID-19 pandemic, as a specialized fast-food brand in the burger industry. At that time, it operated four branches, but the visual identity was ineffective and inconsistent, prompting the need for a complete rebranding.
category:
services:
Design
Date:
team:
Old Identity to a New Structure”
• Typography: The new logo features bold, thick letters with rounded edges. This design was chosen to create a friendly and approachable look, while also conveying strength and stability, essential traits for a brand in the fast-food industry. The rounded edges soften the boldness, making it more inviting to customers.
• Icon: A burger-shaped emblem with a “crunchy” design was introduced to visually represent the core product of the brand—high-quality burgers with a unique, crispy texture.
• Color Palette:
• Primary Color – Red: The dominant red reflects energy, passion, and appetite stimulation, making it a natural choice for the fast-food industry. Red draws attention and triggers hunger, making it highly effective in this context.
• Complementary Colors: Navy blue and neutral tones were added as secondary and neutral colors to balance the boldness of the red, giving the brand a more refined and professional appearance.
Minimalist Packaging, Maximum Impact
Packaging Design:
All packaging underwent a transformation to reflect a minimalistic yet strong identity, using the new color palette and text elements. The combination of clean lines and thoughtful use of color ensures the packaging is visually appealing while maintaining a modern and fresh look.
This rebranding allowed Iran Burger to establish a clear, professional, and appetizing identity, differentiating it from competitors and appealing to a broader audience.
