“Dubai Sandali” imports stock car seats directly from Dubai, offering quality products at competitive prices in Iran. The visual identity communicates this reliability and premium feel, balancing functionality with a touch of elegance through the use of colors and typography.
This cohesive identity will help establish the brand’s professional presence in the automotive market, while also distinguishing it with a modern, sleek design.
category:
services:
Design
Date:
team:
Designer - Hamed moradi
Description & Defining
Logo Concept:
• Letterform Integration: The first two letters of “Dubai” and “Sandali” are creatively combined to form a car seat silhouette. This symbolizes the brand’s focus on car seats and adds a visual narrative to the logo.
• Typography: The text “Dubai Sandali” uses semi-bold lines with rounded edges, giving it a modern, approachable feel while maintaining a strong and reliable impression, which suits a business dealing with automotive products.
Challenge & Solution
Color Palette:
• Primary Color – Deep Blue: Represents trust, professionalism, and reliability, aligning with the brand’s role in importing high-quality products from Dubai. The deep blue also works well in automotive contexts as it’s a color associated with calm and security.
• Accent Color – Purple: Used as a secondary color in darker environments. Purple adds a touch of luxury and sophistication, enhancing the perception of the brand as providing high-quality products.
• Dark Backgrounds: The use of the color scheme on dark backgrounds will help the deep blue and purple stand out, ensuring high visibility and a premium look in visual communications like ads, packaging, and signage.
